There’s a lot happening in the LEGO world today, with several new product rumors and early reveals surfacing at once. From the first confirmed Gift With Purchase (GWP) set of 2026, to a surprising K-POP Demon Hunters crossover, and even high-end licensed collectibles entering the scene, here’s a full breakdown of everything we know so far.
🎂 First LEGO GWP of 2026 Revealed
LEGO 40905 Birthday Cupcake
Let’s start with the first GWP set scheduled for 2026, which has now appeared through leaked images: LEGO 40905 Birthday Cupcake.
Known Set Details
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Set number: 40905
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Set name: Birthday Cupcake
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Piece count: 174 pieces
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Release date: January 1, 2026
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Price: Not yet announced
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Category: Gift With Purchase (GWP)
This small, festive build is clearly designed as a birthday-themed promotional set, featuring a colorful cupcake model that can be customized in multiple ways.
Highlights
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A buildable cupcake with interchangeable decorative elements
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A chef minifigure holding a balloon animal (the blue balloon dog stands out visually)
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Multiple decorative accessories including candles, tiles, and a cherry
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Numbered birthday candles, allowing builders to customize the age
Official Product Description (Summary)
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Designed for kids aged 7 and up
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Includes digital 3D building instructions via the LEGO Builder app
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Final model dimensions: approx. 10 cm high, 11 cm wide, and 8 cm deep
Overall, 40905 looks like a lighthearted, display-friendly GWP that works well as a birthday bonus or collectible seasonal item.
🎤 Surprise Rumor: LEGO May Be Developing K-POP Demon Hunters Sets
The most unexpected news today comes from the K-POP Demon Hunters franchise.
Just days after a LEGO Ideas project based on K-POP Demon Hunters surpassed 10,000 votes, new rumors suggest that LEGO may already be developing its own official product line based on the IP.
What We Know So Far (Unconfirmed)
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LEGO is reportedly exploring an official release
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The sets would include minidolls (similar to LEGO Friends-style figures)
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No set numbers, names, or release dates have been confirmed yet
📺 IP Background: Netflix’s Breakout Hit K-POP Demon Hunters
K-POP Demon Hunters is a Netflix animated film released in June 2025, and it quickly became a global phenomenon.
Story Overview
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The elite K-POP girl group HUNTR/X
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Global pop idols by day
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Demon hunters by night, protecting humanity through music
The film’s success can be attributed to:
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The global popularity of K-POP
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A fresh blend of idol culture and supernatural action
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Highly shareable music and visual design
The movie went on to become one of Netflix’s most-watched animated films of all time.
🧸 Hot Toys Steps In: High-End Collectibles Already Announced
While LEGO has yet to officially confirm anything, Hot Toys has already revealed licensed products based on K-POP Demon Hunters, signaling strong confidence in the IP’s commercial potential.
Hot Toys 1:6 Scale Collectible Figures
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Characters:
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Rumi
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Mira
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Zoey
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Scale: 1:6
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Outfits based on the opening performance “How It’s Done”
Premium Features
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Seamless silicone bodies
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Highly articulated joints
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Rooted hair sculpts
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Movable eyes
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Two interchangeable facial expressions per character
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Accessories including microphones, light sticks, signed posters, and stage-themed backgrounds
Rumi, the group’s leader and center member, stands out with her exclusive weapon and commanding stage presence, reinforcing her role as both performer and warrior.
The speed at which Hot Toys has moved suggests K-POP Demon Hunters is already being positioned as a cross-category collectible franchise—making LEGO’s involvement feel increasingly plausible.
🔍 What Could LEGO’s Version Look Like?
If LEGO moves forward with this theme, possible directions include:
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Minidoll-based character sets
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Stage or concert-themed builds
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Display-oriented models rather than traditional play-focused sets
It would represent a bold step into K-POP culture combined with fantasy storytelling, unlike anything LEGO has done before.
📝 Final Thoughts
Today’s LEGO news touches on three very different directions:
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🎂 A cheerful, seasonal GWP kicking off 2026
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🎤 A potential crossover with a major K-POP and Netflix IP
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🧸 Immediate high-end collectible support from Hot Toys
The biggest questions moving forward:
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Will LEGO officially announce K-POP Demon Hunters sets?
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How will they position the line—kids, teens, or adult collectors?
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Will it connect to existing themes like LEGO Friends or Icons?
As always, we’ll keep an eye on further updates.
Which reveal are you most excited about? Let us know in the comments.
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